About Us

Simple Deals

Who We Are

We are a Prime Group Company – a pioneer in parallel importing in Singapore and a prominent player in various segments of the industry, including new and used vehicles, hire purchase financing, energy, fuel, limousine, taxi and workshop services.

Established in 1987, Prime is Singapore’s leading car dealer and car rental company. Today, we are a diversified group with businesses spanning across various industries including finance, energy and fuel. We are an authorised partner of Shell and a licensed electricity retailer participating in the Open Electricity Market.

The success of our business is recognised by our ever-growing base of happy customers in the various areas that we serve them. With many years of experience and a strong commitment to provide the best service to our customers, Prime is a company you can trust for your motoring needs.


To achieve optimum customer’s satisfaction; allowing our customers to obtain their dream car with the best services they can get.


Our vision is to exceed our customers’ expectations with effectiveness and efficiency in our services.


We have been in the industry for more than 2 decades. We are confident with our professional knowledge and expertise to fit your needs.
Happy Clients
Years In Business

Meet Our Founder - Mr Neo Nam Heng

Our founder is well known in the industry for many decades and is featured on many different media platforms. Prime group is humbly started by 2 brothers joining hand in hand to build a company that aims to make life better. With their hard work and intelligence, they managed to successfully diversify their business into distribution of energy, cars, technology and many more. The company has also managed to achieve many awards such as the Top Entrepreneur of the Year – a prestigious award for Small-Medium Enterprise, and is also the winner for the subcategory on Innovation. Prime Group focuses on being customer-centric, where customer service is the first priority.