We are a Prime Group Company – a pioneer in parallel importing in Singapore and a prominent player in various segments of the industry, including new and used vehicles, hire purchase financing, energy, fuels, limousine, taxi and workshop services.
Established since 1987, Prime is one of Singapore’s leading new cars and used car dealer and car rental company. Today, we are a diversified group with businesses spanning across various industries including finance, energy and fuels. We are an authorised partner of Shell and a licensed electricity retailer participating in the Open Electricity Market.
The success of our business is recognised by our ever-growing base of happy customers in the various areas that we serve them. With years of experience and a strong commitment to provide the best service to our customers, Prime is company you can trust for your motoring needs.