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About Us

Simple Deals

Who We Are

We are a Prime Group Company – a pioneer in parallel importing in Singapore and a prominent player in various segments of the industry, including new and used vehicles, hire purchase financing, fuel, limousine, taxi and workshop services.

Established in 1978, Prime is Singapore’s leading car dealer and car rental company. Today, we are a diversified group with businesses spanning across various industries including finance. We are an authorised partner of Shell.

The success of our business is recognised by our ever-growing base of happy customers in the various areas that we serve them. With many years of experience and a strong commitment to provide the best service to our customers, Prime is a company you can trust for your motoring needs.

OUR MISSION

To achieve optimum customer’s satisfaction; allowing our customers to obtain their dream car with the best services they can get.

OUR VISION

Our vision is to exceed our customers’ expectations with effectiveness and efficiency in our services.

WHY US

We have been in the industry for more than 2 decades. We are confident with our professional knowledge and expertise to fit your needs.
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